Brand Refresh & Campaign Creation

iRhythm Brand & Campaign

ART DIRECTION / DESIGN

I was the lead designer and art director bringing to life the pivotal campaign "Clarity by Design" for iRhythm. In the process, I produced a campaign style guide, refreshed the iRhythm brand, and created many materials, such as templates and assets in the form of collateral, social media, presentations, emails, and event activations.​