Company Brand Refresh

I defined integral parts of the brand refresh for Illumina, the world leader in genome sequencing. I also cowrote and designed the brand guidelines, and provided creative brand direction to several internal teams as well as external agencies.

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I led the effort to define an illustration and animation style for the company; as well as the effort to define our trade show presence, including custom booth designs and event toolkits across regions; I created on-brand looks for integrated campaigns; and I designed packaging for new products.

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