Integrated Marketing Campaign

Lumosity

COPY / CONCEPTS / EXPERIENTIAL

This was a fun little side project: I was tasked to come up with a tagline and headlines, and possible experiential extensions, for a campaign for Lumosity, a brain training app for an audience mostly in their forties and up. The insight was "It's never too late to continue to grow your brain."

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I came up with the tagline "Stay bright," and all the copy and concepts you see in the examples below.