Integrated marketing campaign

The goals of this integrated marketing campaign were to create brand awareness and increase sales for Viasat's commercial and business aviation markets. I came up with the winning visual concept and big idea. I was inspired by the sense of freedom Viasat's in-flight connectivity brings to passengers and crew, allowing them to "bring their worlds with them" while flying, and transporting them mentally and emotionally as they're being transported physically.

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A fresh visual approach and color palette elevated the concept above competitors' marketing, all of which looked very similar.

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The campaign rolled out with print and digital ads, social media, videos, booth graphics, and collateral, and was successful at increasing brand recognition and favorability, a record number of show attendees, and ultimately a significant increase in passenger engagement.

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Awards: Two from the In-House Agency Forum, one from The One Club San Diego